GUIDE 4 CHANGE

1.1 Vocabulary Building activities:

a. Open your Market Leader book on page 30. Do exercises A, B, and C. The answers to these questions are personal and will not be graded. You can discuss them with your team if you wish, for extra practice.

Which of these business situations would worry you most? why?

1. You are asked to relocate to a dangerous foreign country?

I think this is a great difficult for me because actually I never mind to relocate in other country and if the company asked me I would have to refuse the purposal.

2. You are promoted but are now in charge of a hostile workforce.

In my mind this situation is one of the worst because my happiness in my job depends of an great environmet. Ths is very hard an hostile workforce.

However, this situation is very interesting to developed leader skills. 

1.2 Interactive activity #1: Which of the events listed below are most likely to cause stress? Click on the bubbles of your choice and then click on submit.

2. Doing exercises C on page 31 and D, E, F, and G on page 32. writing a summary of an article. 

D. What changes have taken place at:

SELFRIDGES: Is creating a new envorinment to the costumers altrough the develope of the creative spaces to sales, made by own vendors.

MACY'S AND BLOOMINGDALES: I creating comfortable lounge areas, with computer kiosks and shooping carts.


G. Differences between types of retail outlet.

I believe the principal differences are in prices, size and frequency of shopping visit.

In Colombia, the people usually go to the supermarket once a month to buy food and clean articles.

In other hand, people go to department store sometimes, only to spend time and they finish buying clothes, shoes and luxurious things and visit this place for entertainment too.

The discount stores are visited by people who prefer low prices over the quality. Some stores now have discount days for specific products.

The convenience store is used to buy daily products in small amounts. These stores, usually, are located near the home or the office.

And finally, the kiosks can be useful when the people go by the street and want to eat or drink something as well as buy a newspaper or a magazine.

SUMMARY OF ARTICLE

The US department stores  have to change its style to sell because each day the consumers have new needs. The principal objective for its places is sell products but currently, in addition, should create a great experience for clients.

3. Completing exercises A and B on page 33, and A and B on page 34, Market Leader Book. 

a. Open your Market Leader book on page and do the listening activity (CD 1, track .4.1 to 4.2). Check your answers against the audio script at the end of the book.

B.

1. Why did the new chief executive want to change things at Sainsbury's?

Because the company has lost the leader position ever its competitors.

2. In which three areas was new investment necessary?

In three areas: supply chain, upgrading stores and to adquire new capabilities.

3. What changes have there been in people's attitudes?

People must have adapting to changes and find new ways to do the things.

D. Which of three areas does Maggie say are important to focus on when planning change?
On replace the tilss of the stores. 

b. Watch the following video and make a mind map of the information that is presented on the video. Post it on your e-portfolio.
http://techcrunch.com/2010/05/13/how-facebook-and-twitter-are-changing-business-models-shaping-brand-identity-video/

a. Open your Market Leader book on pages 36 and 37. Read the case study, which examines how a company could change after it has been taken over. Analyze the case study with your team and post your answer on your portfolio. 

CASE STUDY: ACQUIRING METROT
Action minutes
MINUTE OF THE SENIOR MANAGERS
Date: 29 March
Present: Diana Marcela Tinjacá, John González and Josh Marin.



1. Resisting the changes.

The employees refuse the changes because have been a strong situation and felt that lost old values and organisational culture.
In addition, a lot of employees were fired  and it created a bad environment and a feeling of insecurity and fear. The staff has lost the identify with the company.


2. Suggestion for improving the situation

Thus, I suggest to develop a strong communication campaign to create a close relationship with the staff.We need  to explain each point about the new objectives and, trough a honest way, to say why the people were fired. Is the only way to recover the trust.

3. Learnin from this experience

The changes are very hard for employees and is harder if the staff does not know the reason. Thus, ever we keep on mind strategy to adapt the workforce to the new conditions.