Open your Market Leader book on page 40, and do the vocabulary exercises A. B, and C.
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Read the PowerPoint presentation: “How to read a financial report.” http://www.csus.edu/indiv/k/kuhlej/fall00/mgmt135/readfinst.ppt
Make a list of fifteen important words and post the list on your e-portfolio.
- Balance sheet
- Income statement
- Shareholders
- Cash flows
- Assets
- Inventories
- Liabilities
- Gross margin
- Taxes
- Net income
- Earnings
- Charges
- Debt
- Stock
- Turnover
Interactive activity #2: In this interactive activity, you will have to analyze a graph and choose the 3 sentences that best describe what you see
b. Meet with your team and have a conversation about money.
. Open your Market Leader book on page 41 and 42. Read the text “Reporting Financial Success.”
Do exercise A.
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Go to the following website and read the
article “Ideas for New Businesses”:
http://www.businesstown.com/businessopps/newbiz.asp
http://www.businesstown.com/businessopps/newbiz.asp
What do you think about these articles? Discuss it with your team. Write your opinion (in two paragraphs) and post it on your portfolio.
I think that any idea can be developed, but is necessary to put energy and create a plan with objectives, strategies and financial goals.
Every day a lot of people begin a new business but a lot of them fail because the entrepreneur does not a plan.
About the new ideas, in my opinion the successful business did not search satisfied a people's needs. They created new needs . I think this is the secret.
CASE STUDY
a.Case study.
Open your Market Leader book on page 44 and 45. Read the case study about the
company ANGEL INVESTMENT and analyze it on your own. Discuss the case study
with your group, write your thoughts (as a group) and post them on your
respective e-portfolios. IMAGE
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COMPANY
|
ADVANTAGES
|
DISADVANTAGES
|
Technoprint
|
They have a new laser printer that could be a market leader.
|
The area of inkjet and laser printers can be change in any time
because of state of art of technology.
The prices have fallen because of competition.
|
Unibrand
|
Its new perfume has great potential.
They are exploring new markets in South America and Asia.
|
They depend of improving of economies of key markets.
Campaign of new perfume could not be effective.
|
On-line fashions
|
They show a good performance.
|
They have problems with deliveries.
The new warehouse in Spain is not efficient.
|
Amazon Ventures
|
They discover six large reserves of diamonds.
Rains can be affecting the exploration.
They have the support of government.
|
The company has heavy debts.
There are environmental groups against the company.
|
Final decision
We decide to invest on ON-LINE FASHIONS and AMAZON VENTURES because
these companies have the best forecast a long term.
In the first place, ON-LINE FASHIONS has showed a good financial
behavior and we think its problems with deliveries can be solved with new
management rules.
On the other hand, on our mind AMAZON
VENTURES works in an area that always have been profitable and has a great
potential.
E mail to CEO
Dear CEO:
We have been analyzing the situation of the four potential companies to invest and we suggest two: On-line fashions and Amazon ventures.
We would choose these because have the best forecast a long term.
In the first place, ON-LINE FASHIONS has showed a good financial behavior and we think its problems with deliveries can be solved with new management rules.
However, we may to follow the future behaviour of Technoprint and Unibrand to decide if is a good idea to invest in these companies later.
Best wishes,
Consultant
Go to the following website and do
the pronunciation exercises:
Forum 3 Read the following articles: “How to read a financial statement”
http://www.terry.uga.edu/~akefalas/courses/mirrors.htm
“The Importance of Financial Statements” http://hubpages.com/hub/The-Importance-of-financial-statements
On Blackboard, go to Forum 3 and discuss the following points:
In your opinion, why are financial reports so important?
To my mind the financial reports or statements allow us to see a behavior of a specific sector or industry and it is important for all people because can determine diaries things like the food prices or scarcity of something like the gas.
For this reason, we have to read these reports and try to understand the impact in our lives.
For instance, if you read each day the report about the outcomes the petroleum WTI, you can understand why the oil price in your country is increasing or dropping.
I suggest to try to relate politic events with the market behavior. For example, when took place the "Arab spring", the world oil prices went to up because in that region there is a big amount of reserves of petroleum and was in danger the supply the oil in the world.
In my mind, on the business field the financial information is the base to take decisions. Reliable reports are useful to take a good course because show the past behavior of the sales and items like incomes and liabilities to anticipate the future business environment.
But, is important to know that the financial reports need people with analytic skills, because an information can be wrong interpreted.
Thus, the companies have to educate the employees about financial topics and to hire the best staff for the accountant area.
- Describe an experience or anecdote you may have read to illustrate your opinion.
On a personal experience with financial reports, I have to say that I began to learn about this topic when I started to think investing my savings and I did not know nothing respect ways to invest, except savings account.
Then, I had to talk with financial advisors to decide where could put my savings. After, I knew that there are several products, but I had to read some reports about their behaviour at last year to decide what product could meet my needs and adjust to my risk profile.
So, I learned to evaluate the numbers on a report, specially the profits during a specific period and relation risk-profit.
Final assignment 3: On the
Internet, find a real chart, diagram, graph, or pie chart of your interest.
Write a 250-300 word report where you analyze the graph, using the vocabulary
you have learned in this Unit. Remember that you need to write full sentences.
Do not use bullet points.
Analyze:
Fortune's ranking of the biggest companies in the world 2011
In this report, we are going to analyze the Fortune's
ranking of the biggest companies in the world 2011 (one chart and one figure),
which shows a list of organizations that more money won in the world in that
year and points at the profits and revenues of each business.
For to carry out this list, Fortune saw the cash flow,
earnings, balance sheet and other aspects like the sales and purchases of each
partnership, but in this casethe key is
the revenues: the first place is for the company with
most of amount revenues.
Surprisingly, we can see there are not technology
companies like Apple or Google in the top ten of
the list and the most of firms
belong to the energy industry.
As summary, we can say that the oil company Royal
Dutch Shell, with 90.000 employers, was the number one in 2011, following by
their American competitor Exxon Mobil and by the supermarkets chain Walmart.
The oil and energy industry dominates the list because
of the ranking are Shell (1), Exxon (2) and other powerful firms like the British
BP (4), the Chinese Sinopec Group (5) and China National Petroleum (6) and the
American Chevron (8) y Conoco Phillips (9).
We are inclined to believe that the oil companies
dominate the ranking because historically the energy industry has been one of
the most important industries in the world because moves a big amount of money
and, even, has created wars between regions. However is important to analyze
the behavior of the oil market and check the oil inventories in big economies
like the US and China in 2011 to prove our thought.
Geographic
description
As far as the geographic concerned, the report
highlights that US has 132 corporations in the ranking, followed by China
(73), Japan (68), France (32), German (32), United Kingdom (27), Switzerland,
(15), South-Korea (13), Holland (12) and Canada (11).
Top 10 -
Analyze by companies
1. The
Royal Dutch Shell
2. Exxon
Mobil
3. Wal-Mart
Stores
4. BP
5. Sinopec
Group
6. China NationalPetroleum
The numbers show an important increment in a country
that search to become a powerful economy in the world. For this reason, the
corporation, which has 1,668,072employers, is developing exploration and production
projects in 30 countries.
7. State
grid
Currently, State grid, which has 1,583,000 employers, is calledthe world’s largest company State-owned
utility.
8. Chevron
In eighth place there is another American company oil:
Chevron, which has 61.189 employers. This firm, even though have had legal
troubles in Latin-America because is accused for environmental damages,
currently recorded a great advance and the Fortune´s numbers show that in 2011
its net income raised 41,4%, around 26 billion dollars.
9. ConocoPhillips
10. Toyota motor
a. b. Open your
Market Leader book on page 39. Do exercises A, B, and C.
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Forum 3 Read the following articles: “How to read a financial statement”
http://www.terry.uga.edu/~akefalas/courses/mirrors.htm
“The Importance of Financial Statements” http://hubpages.com/hub/The-Importance-of-financial-statements
On Blackboard, go to Forum 3 and discuss the following points:
In your opinion, why are financial reports so important?
To my mind the financial reports or statements allow us to see a behavior of a specific sector or industry and it is important for all people because can determine diaries things like the food prices or scarcity of something like the gas.
For this reason, we have to read these reports and try to understand the impact in our lives.
For instance, if you read each day the report about the outcomes the petroleum WTI, you can understand why the oil price in your country is increasing or dropping.
I suggest to try to relate politic events with the market behavior. For example, when took place the "Arab spring", the world oil prices went to up because in that region there is a big amount of reserves of petroleum and was in danger the supply the oil in the world.
In my mind, on the business field the financial information is the base to take decisions. Reliable reports are useful to take a good course because show the past behavior of the sales and items like incomes and liabilities to anticipate the future business environment.
But, is important to know that the financial reports need people with analytic skills, because an information can be wrong interpreted.
Thus, the companies have to educate the employees about financial topics and to hire the best staff for the accountant area.
- Describe an experience or anecdote you may have read to illustrate your opinion.
On a personal experience with financial reports, I have to say that I began to learn about this topic when I started to think investing my savings and I did not know nothing respect ways to invest, except savings account.
Then, I had to talk with financial advisors to decide where could put my savings. After, I knew that there are several products, but I had to read some reports about their behaviour at last year to decide what product could meet my needs and adjust to my risk profile.
So, I learned to evaluate the numbers on a report, specially the profits during a specific period and relation risk-profit.
Final assignment 3: On the Internet, find a real chart, diagram, graph, or pie chart of your interest. Write a 250-300 word report where you analyze the graph, using the vocabulary you have learned in this Unit. Remember that you need to write full sentences. Do not use bullet points.
http://www.terry.uga.edu/~akefalas/courses/mirrors.htm
“The Importance of Financial Statements” http://hubpages.com/hub/The-Importance-of-financial-statements
On Blackboard, go to Forum 3 and discuss the following points:
In your opinion, why are financial reports so important?
To my mind the financial reports or statements allow us to see a behavior of a specific sector or industry and it is important for all people because can determine diaries things like the food prices or scarcity of something like the gas.
For this reason, we have to read these reports and try to understand the impact in our lives.
For instance, if you read each day the report about the outcomes the petroleum WTI, you can understand why the oil price in your country is increasing or dropping.
I suggest to try to relate politic events with the market behavior. For example, when took place the "Arab spring", the world oil prices went to up because in that region there is a big amount of reserves of petroleum and was in danger the supply the oil in the world.
In my mind, on the business field the financial information is the base to take decisions. Reliable reports are useful to take a good course because show the past behavior of the sales and items like incomes and liabilities to anticipate the future business environment.
But, is important to know that the financial reports need people with analytic skills, because an information can be wrong interpreted.
Thus, the companies have to educate the employees about financial topics and to hire the best staff for the accountant area.
- Describe an experience or anecdote you may have read to illustrate your opinion.
On a personal experience with financial reports, I have to say that I began to learn about this topic when I started to think investing my savings and I did not know nothing respect ways to invest, except savings account.
Then, I had to talk with financial advisors to decide where could put my savings. After, I knew that there are several products, but I had to read some reports about their behaviour at last year to decide what product could meet my needs and adjust to my risk profile.
So, I learned to evaluate the numbers on a report, specially the profits during a specific period and relation risk-profit.
Final assignment 3: On the Internet, find a real chart, diagram, graph, or pie chart of your interest. Write a 250-300 word report where you analyze the graph, using the vocabulary you have learned in this Unit. Remember that you need to write full sentences. Do not use bullet points.
Analyze:
Fortune's ranking of the biggest companies in the world 2011
In this report, we are going to analyze the Fortune's
ranking of the biggest companies in the world 2011 (one chart and one figure),
which shows a list of organizations that more money won in the world in that
year and points at the profits and revenues of each business.
For to carry out this list, Fortune saw the cash flow,
earnings, balance sheet and other aspects like the sales and purchases of each
partnership, but in this casethe key is
the revenues: the first place is for the company with
most of amount revenues.
Surprisingly, we can see there are not technology
companies like Apple or Google in the top ten of
the list and the most of firms
belong to the energy industry.
As summary, we can say that the oil company Royal
Dutch Shell, with 90.000 employers, was the number one in 2011, following by
their American competitor Exxon Mobil and by the supermarkets chain Walmart.
The oil and energy industry dominates the list because
of the ranking are Shell (1), Exxon (2) and other powerful firms like the British
BP (4), the Chinese Sinopec Group (5) and China National Petroleum (6) and the
American Chevron (8) y Conoco Phillips (9).
We are inclined to believe that the oil companies
dominate the ranking because historically the energy industry has been one of
the most important industries in the world because moves a big amount of money
and, even, has created wars between regions. However is important to analyze
the behavior of the oil market and check the oil inventories in big economies
like the US and China in 2011 to prove our thought.
Geographic
description
As far as the geographic concerned, the report
highlights that US has 132 corporations in the ranking, followed by China
(73), Japan (68), France (32), German (32), United Kingdom (27), Switzerland,
(15), South-Korea (13), Holland (12) and Canada (11).
However, in the top ten there are not European and
Latin-American firms. The first European company is the oil firm French Total
(11), followed by the German manufacturer Volkswagen (12).
About our region, the first Latin-American firm is
another oil company, Petrobras (23), the second is the Mexican Pemex (34) and
the third is the Venezuelan PDVSA (36).
Top 10 -
Analyze by companies
1. The
Royal Dutch Shell
Among the companies that have more income to date is
in the first place The Royal Dutch
Shell in the hydrocarbon sector with products such as oil, natural gas
and petrochemicals. It has revenues of $ 484,489 million and approximately
90,000 employees.
2. Exxon
Mobil
In second place is another big U.S. oil company, Exxon Mobil, formerly called
Socony-Vacuum Oil Company, within its products is the marketing of gasoline and
lubricants, but its real success lies in the quality and innovation of
products. Your income is around $ 452,926 million.
3. Wal-Mart
Stores
Third is the multinational retailers Wal-Mart Stores, who is known for their
low prices and great jobs in the United States, with more than two million
employees. The services offered are clothing, footwear, warehouse clubs, discount
stores and shops, hypermarkets and supermarkets specialized. It has an average
income of $ 446,950 million.
4. BP
The oil company BP, ranks fourth in this scale with revenues of $ 386.463 million
dollars within their account with petroleum products, lubricants, oil and
natural gas.
5. Sinopec
Group
According to Fortune, fifthly have to Sinopec Group, is a Chinese company
that markets petroleum products and is the most important companies in the
region, with revenues of $ 375,214 million.
6. China NationalPetroleum
Another successful Chinese company is the China National Petroleum, which is
controlled by the State. If we check the numbers, we can see that its revenues
increased in 2011 about 46 % compared with 2010 and it profit raised around 13
%, in a year with high prices of the oil.
The numbers show an important increment in a country
that search to become a powerful economy in the world. For this reason, the
corporation, which has 1,668,072employers, is developing exploration and production
projects in 30 countries.
7. State
grid
And the next in the ranking is a Chinese too. State
grid, an energy company, is in the seventh place with 259,141.8 million of
revenues. In 2011, this corporation recorded an increase of 15 % approximately
in revenues and its profit incremented close to 25 %.
Currently, State grid, which has 1,583,000 employers, is calledthe world’s largest company State-owned
utility.
8. Chevron
In eighth place there is another American company oil:
Chevron, which has 61.189 employers. This firm, even though have had legal
troubles in Latin-America because is accused for environmental damages,
currently recorded a great advance and the Fortune´s numbers show that in 2011
its net income raised 41,4%, around 26 billion dollars.
9. ConocoPhillips
In this place we have the American
ConocoPhillips, an energy and oil company. In 2011, just a year before to
begin to apply the quote: “less is
more”, the firm increased its revenues by 28 % and its profits around 9 %. In
addition, according the Fortune’s report, its debt downed nearly $1 billion.
One year later, the corporation,
which had 29,800 employers in 2011, started to apply the strategy “less
is more”, that consisted in to reduce the company and to focus on the
exploration and production, while areas like refining and marketing were going
to new firm called Phillips 66.
10. Toyota motor
And the last place of top ten we have
a Japanese firm: Toyota. This automaker company got this place even although
had two hard years because of the earthquake and tsunami in March of 2011. This
factor disrupted the production and its sales went down.
For this reason we can see the
profits downed and the company, which has 325,905 employers, lost around 24 %.
However the company remains as a third automaker in the world.
a. b. Open your
Market Leader book on page 39. Do exercises A, B, and C.
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